Big News from Merlin Attractions: Easter Offers, New Rides & More!

There is a LOT going on at Merlin attractions right now — from chocolate-fuelled Easter fun to brand new rides opening this spring. Here’s a full roundup of everything you need to know, including some deals that won’t hang around long!

Merlin Annual Pass Spring Sale — From £99pp

Offer dates: Now until 29th March 2026

If you’re planning multiple days out this year, now is a brilliant time to pick up a Merlin Annual Pass. The Spring Sale gives families access to over 20 top UK attractions — including Alton Towers, Chessington World of Adventures, LEGOLAND Windsor, Warwick Castle, SEA LIFE, and more — from just £99 per person, which works out at around £1.90 per week.

This is a limited-time sale, so don’t hang about! Here’s a breakdown of the Spring Sale prices:

Essential Pass: £139 → £99 (save £40)

Gold Pass: £239 → £189 (save £50)

Gold Membership: £19.99/month → £16.99/month

Platinum Pass: £299 → £249 (save £50)

Platinum Membership: £24.99/month → £20.99/month

Passholders also get exclusive perks including discounts on food, souvenirs, and short breaks. With so much new stuff opening at Merlin parks this spring (more on that below!), a pass could pay for itself quickly.

👉 Get your Merlin Annual Pass: https://www.merlinannualpass.co.uk/

Cadbury World Family Ticket — Save Up to 40%

Offer dates: Now until 26th March 2026

Calling all fellow chocolate lovers! Cadbury World in Birmingham is offering families up to 40% off with their Family Ticket deal — and it works for families of 3, 4, or 5. A family of five ticket works out at under £16 per person, which is seriously good value for a full day out.

You’ll get hands-on chocolate-making experiences, interactive zones, immersive rides, and over 200 years of Cadbury history to explore. It’s a great option for the school holidays — and a handy drive from Northamptonshire!

👉 Book the Cadbury World Family Ticket: https://cadburyworld.co.uk/tickets/offers/family-ticket/

Freddo’s Egg-Cellent Easter Show at Cadbury World

Dates: 28th March – 12th April 2026

As if Cadbury World wasn’t already a treat, this Easter they’re adding a live stage show starring everyone’s favourite frog, Freddo! Little explorers are invited to help Freddo complete three Easter missions in an interactive show packed with songs, magic, and plenty of giggles.

The best bit? The Easter show is included in your standard admission ticket — no extra charge. It’s a fab addition to an already great day out during the school holidays.

👉 Find out more: https://www.cadburyworld.co.uk/whats-on/coming-up/freddo-s-egg-cellent-easter-show/

Bluey the Ride: Here Come the Grannies! — Alton Towers

Opens: 28th March 2026

This one is going to be HUGE with little Bluey fans. Alton Towers Resort is opening the world’s first ever Bluey rollercoaster on 28th March — right in time for the Easter holidays!

Bluey the Ride: Here Come the Grannies takes families on a gentle junior coaster through Bluey’s backyard, inspired by the fan-favourite ‘Grannies’ episode of the show. There are dips, turns, colourful theming, and selfie opportunities with Bluey’s House in the queue — and Bluey fans can also meet Bluey and Bingo at the Big Fun Showtime live show.

Alton Towers even marked the announcement by creating a 20×15 metre portrait of Bluey made from over 11,000 tins of beans. Only at a theme park, hey!

The ride is located in CBeebies Land and is perfect for younger adventurers. It’s included in standard park admission (or your Merlin Annual Pass!).

👉 Find out more and book: https://www.altontowers.com/2026/

World of PAW Patrol — Chessington World of Adventures

Opening: Spring 2026

PAW Patrol fans, your time has come! Chessington World of Adventures is opening the UK’s first and only PAW Patrol-themed land this spring — and it looks absolutely incredible.

World of PAW Patrol spans 1.4 acres of Adventure Bay-themed landscape and features FOUR brand new rides themed around the pups:

Chase’s Mountain Mission: A high-speed entry-level rollercoaster featuring the iconic PAW Patrol Lookout Tower.

Skye’s Helicopter Heroes: A spinning helicopter ride with panoramic views.

Zuma’s Hovercraft Adventure: The UK’s first ‘Drifter’ ride — sliding, drifting, and skidding fun!

Marshall’s Firetruck Rescue: Hop aboard Marshall’s red fire truck for a rocking ride through Adventure Bay.

There are also PAW Patrol-themed hotel rooms available to book at Chessington, sleeping up to two adults and three children — the only PAW Patrol accommodation in the UK! Stays start from £155 for a family of four including bed and breakfast, with early ride access and meet and greet passes included.

👉 Find out more: https://www.chessington.com/paw-patrol/

What a Spring for Merlin fans!

Whether you’re after an Easter treat, a new ride experience, or making the most of a Merlin Annual Pass, there really is something for every family this spring.

The events listed in this guide are run by third-party organisers, and all details were correct at the time of publication, based on information from their official websites. However, changes or cancellations can happen at short notice. To avoid any disappointment, we recommend double-checking the event information on the official websites before making plans.

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